{"id":20444,"date":"2018-06-26T09:56:05","date_gmt":"2018-06-26T08:56:05","guid":{"rendered":"https:\/\/www.key.co.uk\/blog\/?p=20444"},"modified":"2020-10-19T08:53:28","modified_gmt":"2020-10-19T07:53:28","slug":"millennials-inspire-b2b-procurement-officers-to-prioritise-e-commerce","status":"publish","type":"post","link":"https:\/\/www.manutan.co.uk\/blog\/procurement\/millennials-inspire-b2b-procurement-officers-to-prioritise-e-commerce\/","title":{"rendered":"Millennials inspire B2B procurement officers to prioritise E-commerce"},"content":{"rendered":"

90% of the procurement officers surveyed say that they make more online purchases today in comparison to last year (2018 Avionos Study*).\u00a0<\/strong>Scott Webb, President of Avionos, reveals the importance of the generational factor in this major development.<\/p>\n

“As millennials move into positions of responsibility, B2B suppliers are having to reconsider their relational approach in order to maintain their economic position, in relation to stakeholders who grew up in a digital environment<\/em><\/strong>“.<\/p>\n

The study goes beyond alerting B2B suppliers to the importance of transformation – it details three essential conditions to stay in the game.<\/p>\n

E-commerce success factor no.\u00a01: The user experience<\/strong><\/h2>\n

Almost all procurement officers surveyed by Avionos rank a\u00a0user-friendly portal<\/strong>\u00a0among the most important criteria when listing a supplier. Even more remarkable is that\u00a083% of respondents prioritise the quality of the online experience<\/strong>\u00a0even if the price is (moderately) higher.<\/p>\n

The high proportion of\u00a0millennials<\/em>\u00a0on the study panel and the fact that this digitally-raised generation are gaining the upper hand, is naturally accentuating this trend. Influenced by their personal use of technology,\u00a0millennials<\/em>\u00a0clearly have difficulty envisaging a B2B purchasing experience that is not digital, intuitive and simple.<\/p>\n

E-commerce alone is no longer an option for B2B. Today, you must be able to offer a solution which makes searches, selections and transactions easy.<\/p>\n

E-commerce success factor no.\u00a02: Wealth of content<\/strong><\/h2>\n

The ability to manage the online process is therefore a minimum requirement. However, it’s not only the content itself that makes the difference \u2014 it’s the suppliers’ ability to constantly adapt to changing needs. Content should not be limited to the product catalogue and services. Almost\u00a08 out of 10 B2B procurement officers say that they begin with a Google search<\/strong>. They’re looking to find interesting and constantly updated content, which helps them to make their decision.<\/p>\n

To attract and retain procurement officers’ attention, the Avionos study suggests diversifying and updating the content available on supplier websites.\u00a0Detailed product specifications, high-quality images, videos and case studies\u00a0<\/strong>are essential is order to set yourself apart and develop your listing.<\/p>\n

In other words, the success factor involves thinking about marketing not only as a means of encouraging sales but also as a means of strategic transformation and differentiation.<\/p>\n

E-commerce success factor no.\u00a03: Agility<\/strong><\/h2>\n

Agility involves equipping yourself with the means to continuously adapt your offer, dialogue and how you promote your assets to instantly meet changing needs and priorities. There are two aspects to agility:\u00a0surveying and listening to customers<\/strong>\u00a0and\u00a0simplifying migration<\/strong>\u00a0by developing a Cloud strategy.<\/p>\n

Succeeding in E-commerce goes beyond creating an effective commercial website. It is about\u00a0transforming the customer relationship, being mindful of expectations, taking a proactive approach and having a wealth of content across multiple channels<\/strong>. Tailored, fresh and distinctive content must demonstrate the supplier’s sincerity and continued commitment across all platforms.<\/p>\n","protected":false},"excerpt":{"rendered":"

90% of the procurement officers surveyed say that they make more online purchases today in comparison to last year (2018 Avionos Study*).\u00a0Scott Webb, President of Avionos, reveals the importance of the generational factor in this major...<\/p>\n","protected":false},"author":9,"featured_media":20706,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[58],"tags":[37,49],"yoast_head":"\nMillennials inspire B2B procurement officers to prioritise E-commerce - Manutan UK Blog<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.manutan.co.uk\/blog\/procurement\/millennials-inspire-b2b-procurement-officers-to-prioritise-e-commerce\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Millennials inspire B2B procurement officers to prioritise E-commerce - Manutan UK Blog\" \/>\n<meta property=\"og:description\" content=\"90% of the procurement officers surveyed say that they make more online purchases today in comparison to last year (2018 Avionos Study*).\u00a0Scott Webb, President of Avionos, reveals the importance of the generational factor in this major...\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.manutan.co.uk\/blog\/procurement\/millennials-inspire-b2b-procurement-officers-to-prioritise-e-commerce\/\" \/>\n<meta property=\"og:site_name\" content=\"Manutan UK Blog\" \/>\n<meta property=\"article:published_time\" content=\"2018-06-26T08:56:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2020-10-19T07:53:28+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.manutan.co.uk\/blog\/wp-content\/uploads\/2018\/06\/Millenials-inspire-B2B-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"863\" \/>\n\t<meta property=\"og:image:height\" content=\"431\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Estimated reading time\">\n\t<meta name=\"twitter:data1\" content=\"2 minutes\">\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.manutan.co.uk\/blog\/#website\",\"url\":\"https:\/\/www.manutan.co.uk\/blog\/\",\"name\":\"Manutan UK Blog\",\"description\":\"User Guides, Expert Product Info & Blogs\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":\"https:\/\/www.manutan.co.uk\/blog\/?s={search_term_string}\",\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-GB\"},{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.manutan.co.uk\/blog\/procurement\/millennials-inspire-b2b-procurement-officers-to-prioritise-e-commerce\/#primaryimage\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/www.manutan.co.uk\/blog\/wp-content\/uploads\/2018\/06\/Millenials-inspire-B2B-1.jpg\",\"width\":863,\"height\":431},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.manutan.co.uk\/blog\/procurement\/millennials-inspire-b2b-procurement-officers-to-prioritise-e-commerce\/#webpage\",\"url\":\"https:\/\/www.manutan.co.uk\/blog\/procurement\/millennials-inspire-b2b-procurement-officers-to-prioritise-e-commerce\/\",\"name\":\"Millennials inspire B2B procurement officers to prioritise E-commerce - Manutan UK Blog\",\"isPartOf\":{\"@id\":\"https:\/\/www.manutan.co.uk\/blog\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.manutan.co.uk\/blog\/procurement\/millennials-inspire-b2b-procurement-officers-to-prioritise-e-commerce\/#primaryimage\"},\"datePublished\":\"2018-06-26T08:56:05+00:00\",\"dateModified\":\"2020-10-19T07:53:28+00:00\",\"author\":{\"@id\":\"https:\/\/www.manutan.co.uk\/blog\/#\/schema\/person\/07bd5f9cc8d725fa349fa548d74c0071\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.manutan.co.uk\/blog\/procurement\/millennials-inspire-b2b-procurement-officers-to-prioritise-e-commerce\/#breadcrumb\"},\"inLanguage\":\"en-GB\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.manutan.co.uk\/blog\/procurement\/millennials-inspire-b2b-procurement-officers-to-prioritise-e-commerce\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.manutan.co.uk\/blog\/procurement\/millennials-inspire-b2b-procurement-officers-to-prioritise-e-commerce\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.manutan.co.uk\/blog\/\",\"url\":\"https:\/\/www.manutan.co.uk\/blog\/\",\"name\":\"Home\"}},{\"@type\":\"ListItem\",\"position\":2,\"item\":{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.manutan.co.uk\/blog\/procurement\/millennials-inspire-b2b-procurement-officers-to-prioritise-e-commerce\/\",\"url\":\"https:\/\/www.manutan.co.uk\/blog\/procurement\/millennials-inspire-b2b-procurement-officers-to-prioritise-e-commerce\/\",\"name\":\"Millennials inspire B2B procurement officers to prioritise E-commerce\"}}]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.manutan.co.uk\/blog\/#\/schema\/person\/07bd5f9cc8d725fa349fa548d74c0071\",\"name\":\"Victoria Vaughan\",\"image\":{\"@type\":\"ImageObject\",\"@id\":\"https:\/\/www.manutan.co.uk\/blog\/#personlogo\",\"inLanguage\":\"en-GB\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/2808545f86529ee252b38d25182b23ba?s=96&d=mm&r=g\",\"caption\":\"Victoria Vaughan\"}}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","_links":{"self":[{"href":"https:\/\/www.manutan.co.uk\/blog\/wp-json\/wp\/v2\/posts\/20444"}],"collection":[{"href":"https:\/\/www.manutan.co.uk\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.manutan.co.uk\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.manutan.co.uk\/blog\/wp-json\/wp\/v2\/users\/9"}],"replies":[{"embeddable":true,"href":"https:\/\/www.manutan.co.uk\/blog\/wp-json\/wp\/v2\/comments?post=20444"}],"version-history":[{"count":3,"href":"https:\/\/www.manutan.co.uk\/blog\/wp-json\/wp\/v2\/posts\/20444\/revisions"}],"predecessor-version":[{"id":21516,"href":"https:\/\/www.manutan.co.uk\/blog\/wp-json\/wp\/v2\/posts\/20444\/revisions\/21516"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.manutan.co.uk\/blog\/wp-json\/wp\/v2\/media\/20706"}],"wp:attachment":[{"href":"https:\/\/www.manutan.co.uk\/blog\/wp-json\/wp\/v2\/media?parent=20444"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.manutan.co.uk\/blog\/wp-json\/wp\/v2\/categories?post=20444"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.manutan.co.uk\/blog\/wp-json\/wp\/v2\/tags?post=20444"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}